Accelerated Mobile Pages (AMP)

The Melbourne SEO Meetup took place tonight, with Sue Ellson talking about LinkedIn and myself talking about Accelerated Mobile Pages, Instant Articles and Apple News technologies – along with the steps on enabling and configuring AMP on a WordPress website.

Expect to hear a lot more about the Accelerated Mobile Pages Project and competing technologies, here’s the official definition from Google:

The Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone – publishers, consumer platforms, creators, and users.


The talk covered the problem technologies like AMP is trying to solve, as well as the main WordPress plugin options for enabling AMP.

At the time of writing, it’s a fast moving target, so consult the second last slide for further reading on the topic.